Care guide

Sneakers

Sneakers have long outgrown the gym. They’ve become a modern essential that we wear with everything from denim to tailored looks, day in and day out. They’re about comfort, confidence, and a sense of ease that fits effortlessly into your life.

But with constant wear comes the need for care. Keep your favourite pair fresh with a few simple habits.

How to keep your sneakers clean

Everyday wear is part of the charm. That said, a little regular care goes a long way.

Gently brush off dirt after each wear using a soft brush or cloth
Avoid wearing them in heavy rain or mud
Rotate your pairs to give them breathing space

How to wash your sneakers

Machine washing might be tempting, but it's rarely a good idea. Here's how to clean your sneakers gently, by hand, to keep them looking their best.

Step 1: Prep your sneakers

Remove the laces and insoles. Wash laces separately in warm, soapy water.
Tap the soles together to loosen dirt, then brush off dry mud or dust.
If the insoles are smelly, sprinkle with baking soda and let sit for a few hours before brushing off.

Step 2: Mix your cleaning solution

Combine a small amount of mild detergent (or dish soap) with lukewarm water in a bowl.
Avoid bleach or harsh chemicals — these can damage colour and materials.

Step 3: Clean the uppers

Dip your soft brush or cloth into the soapy water and gently scrub the surface.
Work in small circles, don’t soak the fabric.
For leather parts, use a damp cloth instead of scrubbing directly.

Step 4: Scrub the soles

Use the same brush with more pressure to clean the rubber soles.
A magic eraser works well for stubborn scuffs or yellowing midsoles.

Step 5: Rinse and dry

Wipe everything down with a clean, damp cloth to remove soap residue.
Pat dry with a towel, then stuff the shoes with paper (not newspaper — the ink can transfer).
Let them air dry at room temperature, away from direct sunlight or heaters.

How to dry and store your sneakers

No shortcuts here: heat is the enemy.

Always air-dry at room temperature
Avoid direct sunlight and heaters
Stuff them with paper towels to help keep shape
Store in a cool, dry place (ideally in a shoe bag or box)

How to deal with stains on sneakers

Act fast but always stay gentle.

For suede: use a suede brush or eraser
For canvas or leather: spot-clean with diluted vinegar or baking soda paste
For oil-based stains: we recommend using Terre de Sommières, a highly absorbent powder made from fine French clay

Tips and tricks for sneaker longevity

A few habits that make all the difference.

Spray with a water- and stain-repellent before first wear
Replace laces when they start looking tired, it freshens up the whole shoe
Use a shoe tree or crumpled paper to maintain shape
Travel with dust bags to avoid scuffs or other damage