Care guide

Jewelry

Jewelry may be the smallest part of your outfit, but it makes the biggest statement. Whether it’s bold or minimal, silver or gold-toned, your pieces deserve some care to keep their shine. Here’s how to treat them right.

How to take care of your jewelry

Jewelry is often delicate by nature, and daily wear can take a toll. With a few simple habits, you can keep your favorites looking fresh for years to come.

Avoid contact with water, lotions, perfumes or chemicals — they can tarnish or dull your pieces.
Remove jewelry before sleeping, exercising or showering.
Be extra careful with plated or costume jewelry, as it’s more sensitive than solid metals.
Put on your jewelry after dressing to avoid snagging or damage.

How to clean jewelry

Even the most low-maintenance pieces need a quick refresh every now and then.

Use a soft, dry cloth to gently polish your jewellery after each wear.
For deeper cleans, use lukewarm water with a drop of mild soap — but only for solid metal or durable stones.
Never soak delicate or plated items.
Use a soft brush (like a clean toothbrush) to get into crevices. Gently!
Dry immediately with a soft cloth to prevent spots or watermarks.

How to dry jewelry

Jewelry should always be dried with care, especially after cleaning or accidental contact with moisture.

Gently pat dry with a clean, lint-free cloth.
Air drying is fine but make sure pieces are completely dry before storing.
Avoid using paper towels, they can scratch the surface.

How to store jewelry

Proper storage helps prevent tarnish, scratches, and tangles. Even at home.

Store each piece separately to avoid scratching or tangling.
Use soft pouches or lined jewelry boxes.
Keep away from direct sunlight and humidity. Bathrooms are not ideal.
Travel tip: use a small zip pouch or pill case to separate pieces on the go.

How to deal with tarnish or dullness

It’s natural for jewelry to lose a bit of its shine over time. Here's what you can do.

Use a jewelry polishing cloth to revive shine, especially for silver-tone pieces.
Avoid harsh chemical cleaners, especially on plated or costume jewelry.
For gold-tone jewelry, a gentle cloth is usually all you need.
For persistent tarnish, take the piece to a professional cleaner.

Extra tips & tricks

The little things that make a big difference in how your jewelry holds up.

Rotate your pieces to reduce wear, meaning: don’t wear the same piece every day.
Don’t wear jewelry in the pool, sea, or sauna (chlorine, salt and heat are not your friends).
Avoid tossing jewelry into bags or pockets — it leads to tangling and scratching.
Lost a back of an earring? Keep a few spares in your jewelry box.
When in doubt, less is more. Better to store it safely than risk damaging it.